How Your Sales Copy Can Have Clients Falling Over Themselves to Buy Your Products.

Posted by Phil Murray 24 May 2019 08:42 AM

You Have an awesome ad title (If not, check out our last blog).

Now for the content. Answer these questions:

  • Are you a professional Writer?
  • Do you hold a Masters Degree in Creative writing?

If you answered ‘NO’ to both of those questions then congratulations, you are amazingly well placed to write awesome sales copy today!

Semi Professional writers can often fall into the trap of trying to be too poetic and concentrate on producing prose that wouldn’t look out of place, scrambling for attention in a D. H. Lawrence appreciation society.

In our last blog, I asked you to speak to a potential client about your product or service. Your aim was to inspire them to put on hold all their other mental processes just so they could listen to the wonder that is you.

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Topics: Scale Up

The Immense Power of a Mailing List

Posted by Phil Murray 29 March 2019 12:34 PM

It always amazes me when companies boast about how much they spend on PPC advertising on Google or run social media campaigns to attract people but never bother to do anything to harness the power of their mailing list.

Imagine a cup full of holes. To fill it, you’d need a never-ending steady stream of water as there is zero retention. Yet that is how some people run their advertising campaigns. Always relying on a steady stream of new custom.

Whatever they get from those promotions is a fraction of what it could have been, had they decided to encourage people to pop down their email address so they can be contacted in the future.

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Topics: Scale Up

Use the Immense Power of Story to Create a Niche.

Posted by Phil Murray 15 March 2019 11:31 AM

I touched upon the power of story in our last blog. Today we will dig a little deeper to fully investigate what I believe to be the most important part of branding.

It is your Brand STORY (Or narrative) that will ultimately set you apart from your competition.

Think about your competition now.

Consider all those companies who:

  • Look like you
  • Sell similar products at a similar price.
  • Have inferior products or services and sell their wares at a fraction of the price.
  • Have superior products / services.

Write them down. We’ll come back to it later. But for now, let’s consider the story of some of the brands out there who have stood the test of time.

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Topics: Scale Up

Securing funding for growth – what happens next?

Posted by Darren Wingfield 08 November 2018 09:13 AM

NEL Fund Managers has been investing in North east businesses for almost 30 years. Our expert team speak to businesses of all shapes and sizes across the whole region and recognise the most common questions as being:

  1. Where do I start
  2. How do I get investor ready
  3. How do I engage with an investor

Although all of the above are useful and of course relevant, it always surprises us that a question to be asked much less often is, ‘so, I secure funding for growth – what happens next?’  

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Topics: Scale Up

Engaging an investor

Posted by Darren Wingfield 01 November 2018 12:35 PM

Great, so you’re looking to grow your business. You may have read our previous post on the importance of taking a step back and assessing your options. If not, take a look here.

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Topics: Scale Up

Looking for business growth investment – are you ready?

Posted by Darren Wingfield 25 October 2018 08:43 AM

Business owners looking for funding to finance their growth plans have probably heard the term ‘investor ready’ used a lot! Unsurprisingly, investor readiness can mean a number of different things depending on the investor.

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Topics: Scale Up

Embarking on your business growth journey? Take a step back!

Posted by Darren Wingfield 18 October 2018 09:50 AM

Growing businesses are vital to our economy. In the North East of England alone, we have over 142,000 private sector businesses contributing billions of pounds to the economy and enabling the employment of almost half a million people (Department for Business, Energy & Industrial Strategy). The growth of even a small percentage of these businesses would have an incredible effect on the sustainability of our region, creating a positive future for ourselves and generations to come.

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Topics: Scale Up

5 things you need to know about Scaling Up your North East Business

Posted by Phil Murray 18 May 2018 02:41 PM

There is lots of talk going around the North East right now in relation to "Scale Up Businesses". We have recently been successful in becoming a solutions provider for Scale-up North East so wanted to shed some light on what this programme means...

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Topics: Business Building Scale Up North East