Why Being Selfish is the Only way Forward in Business.

Posted by Phil Murray 11 February 2019 08:43 AM

My original thought for this blog was to write about how giving something away for free can make a massive difference to your profit line.

When I told a friend, who works with a food manufacturer in Teesside of my plans to write that blog he commented:

“It’s just being selfish. When you help someone for free and you eventually get money from it then it stops being a good deed and is just selfish.”

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Topics: Business Owner Food and Drink

How to breathe life into your business idea.

Posted by Phil Murray 25 January 2019 08:22 AM

"If I have seen further it is by standing on the shoulders of Giants."

That was from Isaac Newton back in 1675 at around 3pm I think ;)

Through this new series of blogs, we will investigate the successful things entrepreneurs do and also examine the mistakes of others who have tried and fallen before you. These blogs have been written so you learn from the faults and implement the great things helping you to bridge the gap between failure and an astounding commercial success.

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Topics: Marketing Food and Drink

The Role Marketing Plays in the Food and Drink Industry

Posted by David Cudlip 10 December 2018 11:52 AM

The traditional view of the food and drink industry has been to make a product, make it well and assume that people will find it and buy it. The big players had megabucks to spend on marketing via TV adverts and free samples in supermarkets. The rest of the industry tried to compete with them and sometimes a product made it through to prominence – but not very often.

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Topics: Food and Drink

Where the Food and Drink Industry Stands at the End of 2018

Posted by David Cudlip 05 December 2018 10:25 AM

The food and drink industry have long been looking at Brexit as a potentially life-altering point in time for their members. It will bring about change in many places, from logistics to legislation and everything in between. With Brexit scheduled for 29 March 2019 officially, there has been an eye on how the food and drink industry (which is vitally important to the UK economy) has been shaping up. Here are the key challenges and opportunities for this industry as we stand here towards the end of 2018 with the future laid out in front of us –

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Topics: Food and Drink

The Top 5 Skills You Need to Be a Success in The Food and Drink Industry

Posted by David Cudlip 29 November 2018 09:59 AM

Anyone new to the food and drink industry will wonder what skills they will need to move from an idea to a successful business. It can be intimidating to approach moving your product to the next level and embarking on the journey of building a business. There’s a lot to think about and many skills needed to give yourself the best chance of success. You might think from the outside that all of this is down to manufacturing and processing. But that’s simply not the case. The most successful food and drink producers have a range of skills that help drive their business forward.

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Topics: Food and Drink

5 Simple Tips On How To Promote Your Food And Drink Business Online

Posted by Darren Wingfield 06 November 2018 09:01 AM

Developing a food and drink business often starts out small scale with local connections. The first time you get a product on the shelves of a local business is a wonderful thing. Then the task from there is to build that into something much bigger, this is where the online world can come in really handy. Many of us know our own business but don’t have the skills or ideas to promote what we do online. It doesn’t have to be complicated. Here is our guide to 5 simple tips on how to promote your food and drink business online 

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Topics: Business Start Up Business Owner Food and Drink

6 tips on how to develop a food and drink business

Posted by Darren Wingfield 13 April 2018 01:19 PM

Developing a food and drink business can be a real challenge. Many of them fail in the very early days and much of this is down to not being in a position to develop and grow. Getting the basics right is a starting point, but a food and drink business needs to know where to take it next. Keeping your head above water is only possible for a short period of time. Moving to the next level is where the real challenge comes in. Here are our 6 tips on how to develop a food and drink business –

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Topics: Business Owner Food and Drink

7 Ways To Differentiate Your Food And Drink Brand

Posted by Darren Wingfield 06 April 2018 09:46 AM

Getting the most from your food and drink brand is a case of standing out in what can often be a crowded marketplace. There are many ways to do this. The idea of cutting costs, prices and margins is a dangerous route as with paper thin margins, there is little in the way of a buffer if you encounter issues or a competitor undercuts you. But don’t worry, there are many other ways of standing out from the crowd. With that in mind, here is our guide to 7 ways to differentiate your food and drink brand for future success –

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Topics: Business Owner Food and Drink