How the Right Keywords Can Make or Break a PPC Campaign.

Posted by Phil Murray 26 April 2019 09:58 AM

Good morning ladies and gentlemen.

This blog follows on from our previous one, in which we talked about exactly how to get the best keywords to describe your business (Among some other handpicked juicy nuggets).

Check it out here if you missed it.

Let’s dive right in with part B.

You now have a list of keywords that’s longer than an inventory of Oliver Twists’ favourite foods.  

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Topics: Marketing

How to Make Money with Google AdWords (PPC)

Posted by Phil Murray 12 April 2019 10:13 AM

I love Google - I mean I’m not ready to go out picking curtains or anything - but what Google offers, is the capacity to bring thousands of people to your website 24 hours a day, 7 days a week 365 days a year. This can happen while you are asleep, doing the school run, nipping out for a quick sandwich or going out to get the weekly shop in.

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Topics: E-Commerce

The Immense Power of a Mailing List

Posted by Phil Murray 29 March 2019 12:34 PM

It always amazes me when companies boast about how much they spend on PPC advertising on Google or run social media campaigns to attract people but never bother to do anything to harness the power of their mailing list.

Imagine a cup full of holes. To fill it, you’d need a never-ending steady stream of water as there is zero retention. Yet that is how some people run their advertising campaigns. Always relying on a steady stream of new custom.

Whatever they get from those promotions is a fraction of what it could have been, had they decided to encourage people to pop down their email address so they can be contacted in the future.

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Topics: Scale Up

Use the Immense Power of Story to Create a Niche.

Posted by Phil Murray 15 March 2019 11:31 AM

I touched upon the power of story in our last blog. Today we will dig a little deeper to fully investigate what I believe to be the most important part of branding.

It is your Brand STORY (Or narrative) that will ultimately set you apart from your competition.

Think about your competition now.

Consider all those companies who:

  • Look like you
  • Sell similar products at a similar price.
  • Have inferior products or services and sell their wares at a fraction of the price.
  • Have superior products / services.

Write them down. We’ll come back to it later. But for now, let’s consider the story of some of the brands out there who have stood the test of time.

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Topics: Scale Up

20 Days to Go - Time to crawl out from that rock!

Posted by Jaclyn Warwick 11 March 2019 11:24 AM

Unless you’ve been living under a rock, going tech/media-free or even just ignoring HMRC’s post – the words “Making Tax Digital” or MTD should have grabbed your attention by now. Especially if you’re currently VAT registered with a taxable turnover of over £85,000. If you’re reading this and alarm bells are beginning to sound, then here are the basics of what you need to know!

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Topics: Legislation Changes

How to Identify and Attract Your Ideal Customer.

Posted by Phil Murray 28 February 2019 11:23 AM

I’m going to be rather presumptuous here and state quite clearly that your customers are people.

They are human beings, or at the very least your business relies on the interaction of human beings to be successful.

I’m aware that my statement sounds screamingly obvious but it is there to highlight an important point, one many businesses forget or ignore to their own detriment.

As humans we are emotive.

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Topics: Marketing

Why Being Selfish is the Only way Forward in Business.

Posted by Phil Murray 11 February 2019 08:43 AM

My original thought for this blog was to write about how giving something away for free can make a massive difference to your profit line.

When I told a friend, who works with a food manufacturer in Teesside of my plans to write that blog he commented:

“It’s just being selfish. When you help someone for free and you eventually get money from it then it stops being a good deed and is just selfish.”

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Topics: Business Owner Food and Drink

How to breathe life into your business idea.

Posted by Phil Murray 25 January 2019 08:22 AM

"If I have seen further it is by standing on the shoulders of Giants."

That was from Isaac Newton back in 1675 at around 3pm I think ;)

Through this new series of blogs, we will investigate the successful things entrepreneurs do and also examine the mistakes of others who have tried and fallen before you. These blogs have been written so you learn from the faults and implement the great things helping you to bridge the gap between failure and an astounding commercial success.

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Topics: Marketing Food and Drink

The Role Marketing Plays in the Food and Drink Industry

Posted by David Cudlip 10 December 2018 11:52 AM

The traditional view of the food and drink industry has been to make a product, make it well and assume that people will find it and buy it. The big players had megabucks to spend on marketing via TV adverts and free samples in supermarkets. The rest of the industry tried to compete with them and sometimes a product made it through to prominence – but not very often.

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Topics: Food and Drink

Where the Food and Drink Industry Stands at the End of 2018

Posted by David Cudlip 05 December 2018 10:25 AM

The food and drink industry have long been looking at Brexit as a potentially life-altering point in time for their members. It will bring about change in many places, from logistics to legislation and everything in between. With Brexit scheduled for 29 March 2019 officially, there has been an eye on how the food and drink industry (which is vitally important to the UK economy) has been shaping up. Here are the key challenges and opportunities for this industry as we stand here towards the end of 2018 with the future laid out in front of us –

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Topics: Food and Drink