Phil Murray

Phil Murray, Commercial Director, Harlands Accountants

Recent Posts

The Awesome Power of an Advertising Headline

Posted by Phil Murray 10 May 2019 10:07 AM

You’ll hear it said that no one will ever be as interested in your product or service than you.

Well, that is true… until it isn’t.

Have you gone mad? I hear you shout.

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Topics: E-Commerce

How the Right Keywords Can Make or Break a PPC Campaign.

Posted by Phil Murray 26 April 2019 09:58 AM

Good morning ladies and gentlemen.

This blog follows on from our previous one, in which we talked about exactly how to get the best keywords to describe your business (Among some other handpicked juicy nuggets).

Check it out here if you missed it.

Let’s dive right in with part B.

You now have a list of keywords that’s longer than an inventory of Oliver Twists’ favourite foods.  

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Topics: Marketing

How to Make Money with Google AdWords (PPC)

Posted by Phil Murray 12 April 2019 10:13 AM

I love Google - I mean I’m not ready to go out picking curtains or anything - but what Google offers, is the capacity to bring thousands of people to your website 24 hours a day, 7 days a week 365 days a year. This can happen while you are asleep, doing the school run, nipping out for a quick sandwich or going out to get the weekly shop in.

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Topics: E-Commerce

The Immense Power of a Mailing List

Posted by Phil Murray 29 March 2019 12:34 PM

It always amazes me when companies boast about how much they spend on PPC advertising on Google or run social media campaigns to attract people but never bother to do anything to harness the power of their mailing list.

Imagine a cup full of holes. To fill it, you’d need a never-ending steady stream of water as there is zero retention. Yet that is how some people run their advertising campaigns. Always relying on a steady stream of new custom.

Whatever they get from those promotions is a fraction of what it could have been, had they decided to encourage people to pop down their email address so they can be contacted in the future.

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Topics: Scale Up

Use the Immense Power of Story to Create a Niche.

Posted by Phil Murray 15 March 2019 11:31 AM

I touched upon the power of story in our last blog. Today we will dig a little deeper to fully investigate what I believe to be the most important part of branding.

It is your Brand STORY (Or narrative) that will ultimately set you apart from your competition.

Think about your competition now.

Consider all those companies who:

  • Look like you
  • Sell similar products at a similar price.
  • Have inferior products or services and sell their wares at a fraction of the price.
  • Have superior products / services.

Write them down. We’ll come back to it later. But for now, let’s consider the story of some of the brands out there who have stood the test of time.

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Topics: Scale Up

How to Identify and Attract Your Ideal Customer.

Posted by Phil Murray 28 February 2019 11:23 AM

I’m going to be rather presumptuous here and state quite clearly that your customers are people.

They are human beings, or at the very least your business relies on the interaction of human beings to be successful.

I’m aware that my statement sounds screamingly obvious but it is there to highlight an important point, one many businesses forget or ignore to their own detriment.

As humans we are emotive.

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Topics: Marketing

Why Being Selfish is the Only way Forward in Business.

Posted by Phil Murray 11 February 2019 08:43 AM

My original thought for this blog was to write about how giving something away for free can make a massive difference to your profit line.

When I told a friend, who works with a food manufacturer in Teesside of my plans to write that blog he commented:

“It’s just being selfish. When you help someone for free and you eventually get money from it then it stops being a good deed and is just selfish.”

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Topics: Business Owner Food and Drink

How to breathe life into your business idea.

Posted by Phil Murray 25 January 2019 08:22 AM

"If I have seen further it is by standing on the shoulders of Giants."

That was from Isaac Newton back in 1675 at around 3pm I think ;)

Through this new series of blogs, we will investigate the successful things entrepreneurs do and also examine the mistakes of others who have tried and fallen before you. These blogs have been written so you learn from the faults and implement the great things helping you to bridge the gap between failure and an astounding commercial success.

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Topics: Marketing Food and Drink

5 things you need to know about Scaling Up your North East Business

Posted by Phil Murray 18 May 2018 02:41 PM

There is lots of talk going around the North East right now in relation to "Scale Up Businesses". We have recently been successful in becoming a solutions provider for Scale-up North East so wanted to shed some light on what this programme means...

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Topics: Business Building Scale Up North East

7 Science & Tech Startup Business Strategies Like The Pros

Posted by Phil Murray 01 May 2018 11:44 AM

There are many hurdles to jump when starting a science and tech business. You know that others have been along this path before, but you don’t know exactly where it leads. Getting the right start can make the difference between success and failure. We know that you can start up a tech business anywhere in the UK, and your success can depend on the decisions you make from the outset. Here is our guide to the 7 Science & Tech Startup Business Strategies Like The Pros –

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Topics: Business Start Up Business Owner Business Building