Phil Murray

Phil Murray, Commercial Director, Harlands Accountants

Recent Posts

Use the Immense Power of Story to Create a Niche.

Posted by Phil Murray 15 March 2019 11:31 AM

I touched upon the power of story in our last blog. Today we will dig a little deeper to fully investigate what I believe to be the most important part of branding.

It is your Brand STORY (Or narrative) that will ultimately set you apart from your competition.

Think about your competition now.

Consider all those companies who:

  • Look like you
  • Sell similar products at a similar price.
  • Have inferior products or services and sell their wares at a fraction of the price.
  • Have superior products / services.

Write them down. We’ll come back to it later. But for now, let’s consider the story of some of the brands out there who have stood the test of time.

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Topics: Scale Up

How to Identify and Attract Your Ideal Customer.

Posted by Phil Murray 28 February 2019 11:23 AM

I’m going to be rather presumptuous here and state quite clearly that your customers are people.

They are human beings, or at the very least your business relies on the interaction of human beings to be successful.

I’m aware that my statement sounds screamingly obvious but it is there to highlight an important point, one many businesses forget or ignore to their own detriment.

As humans we are emotive.

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Topics: Marketing

Why Being Selfish is the Only way Forward in Business.

Posted by Phil Murray 11 February 2019 08:43 AM

My original thought for this blog was to write about how giving something away for free can make a massive difference to your profit line.

When I told a friend, who works with a food manufacturer in Teesside of my plans to write that blog he commented:

“It’s just being selfish. When you help someone for free and you eventually get money from it then it stops being a good deed and is just selfish.”

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Topics: Business Owner Food and Drink

How to breathe life into your business idea.

Posted by Phil Murray 25 January 2019 08:22 AM

"If I have seen further it is by standing on the shoulders of Giants."

That was from Isaac Newton back in 1675 at around 3pm I think ;)

Through this new series of blogs, we will investigate the successful things entrepreneurs do and also examine the mistakes of others who have tried and fallen before you. These blogs have been written so you learn from the faults and implement the great things helping you to bridge the gap between failure and an astounding commercial success.

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Topics: Marketing Food and Drink

5 things you need to know about Scaling Up your North East Business

Posted by Phil Murray 18 May 2018 02:41 PM

There is lots of talk going around the North East right now in relation to "Scale Up Businesses". We have recently been successful in becoming a solutions provider for Scale-up North East so wanted to shed some light on what this programme means...

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Topics: Business Building Scale Up North East

7 Science & Tech Startup Business Strategies Like The Pros

Posted by Phil Murray 01 May 2018 11:44 AM

There are many hurdles to jump when starting a science and tech business. You know that others have been along this path before, but you don’t know exactly where it leads. Getting the right start can make the difference between success and failure. We know that you can start up a tech business anywhere in the UK, and your success can depend on the decisions you make from the outset. Here is our guide to the 7 Science & Tech Startup Business Strategies Like The Pros –

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Topics: Business Start Up Business Owner Business Building

The top 6 tips to success for a professional services business

Posted by Phil Murray 24 April 2018 09:39 AM

Starting up a professional service business can feel like there is a lot of activity in the very early days to get established and develop the relationships that will take you forward. With so many potential uses for your valuable time, it can be difficult to know where to focus to get the best results. We have been supporting startup businesses to find their feet and head on the right tracks. Here are our top 6 tips to success for a professional services business –

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Topics: Business Start Up Business Owner Business Building

St George and the dragon – what does this mean for your business?

Posted by Phil Murray 20 April 2018 02:45 PM

It will be St George’s Day on 23rd April. There is one thing that most of us associate with the man. Legend has it that St George, the patron saint of England, fought off a dragon and this can be found on much of the art celebrating and venerating the man. It perhaps isn’t that well known that St George is the patron saint of many countries in Europe. With this in mind, we will look at the legend of St George fighting the dragon and what this could possibly mean for your business –

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Topics: Business Owner

Business lessons from April Fool’s Day pranks

Posted by Phil Murray 30 March 2018 12:57 PM

April 1st has long been associated with pranks and fooling around. It is said to have come from the changing calendar as different rulers tries to impose their own ideas on how the year was structured. However this has arisen, it is now linked to hoaxes and a bit of fun, with the BBC being a major contributor in the UK. But, there are some vital lessons for business in all of this. Thinking about how you can look ahead to avoid a possible prank can also give you some business lessons to take forward. Here are our top tips –

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Topics: Business Owner

10 St Patrick’s Day Quotes with lessons for your business

Posted by Phil Murray 15 March 2018 03:12 PM

With St Patrick’s Day soon upon us, there will be plenty of time for a few drinks to celebrate the patron saint of Ireland. There are many quotes attributed to St Patrick’s Day and the Irish over the years, some of which can be applied to your business. Here are our top 10 St Patrick’s Day Quotes with lessons for your business –

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Topics: Business Owner