Having an e-commerce business can feel like it is a constant drain on resources. There are so many areas to spend on to make sure that all the plates are still spinning all the time. Marketing and sales are just one small part of the jigsaw, while constant development of the platform is needed to keep up with the competition (which is now global) and keep customers happy. Unless you have deep pockets, it can feel like e-commerce isn’t the place for the fainthearted.
But it doesn’t have to be this way. There are a number of ways that you can boost your e-commerce business without breaking the bank. Here is our guide on how to make that budget stretch as far as you can