The Role Marketing Plays in the Food and Drink Industry

Posted by David Cudlip 10 December 2018 11:52 AM

The traditional view of the food and drink industry has been to make a product, make it well and assume that people will find it and buy it. The big players had megabucks to spend on marketing via TV adverts and free samples in supermarkets. The rest of the industry tried to compete with them and sometimes a product made it through to prominence – but not very often.

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Topics: Food and Drink

Where the Food and Drink Industry Stands at the End of 2018

Posted by David Cudlip 05 December 2018 10:25 AM

The food and drink industry have long been looking at Brexit as a potentially life-altering point in time for their members. It will bring about change in many places, from logistics to legislation and everything in between. With Brexit scheduled for 29 March 2019 officially, there has been an eye on how the food and drink industry (which is vitally important to the UK economy) has been shaping up. Here are the key challenges and opportunities for this industry as we stand here towards the end of 2018 with the future laid out in front of us –

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Topics: Food and Drink

The Top 5 Skills You Need to Be a Success in The Food and Drink Industry

Posted by David Cudlip 29 November 2018 09:59 AM

Anyone new to the food and drink industry will wonder what skills they will need to move from an idea to a successful business. It can be intimidating to approach moving your product to the next level and embarking on the journey of building a business. There’s a lot to think about and many skills needed to give yourself the best chance of success. You might think from the outside that all of this is down to manufacturing and processing. But that’s simply not the case. The most successful food and drink producers have a range of skills that help drive their business forward.

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Topics: Food and Drink

Securing funding for growth – what happens next?

Posted by Darren Wingfield 08 November 2018 09:13 AM

NEL Fund Managers has been investing in North east businesses for almost 30 years. Our expert team speak to businesses of all shapes and sizes across the whole region and recognise the most common questions as being:

  1. Where do I start
  2. How do I get investor ready
  3. How do I engage with an investor

Although all of the above are useful and of course relevant, it always surprises us that a question to be asked much less often is, ‘so, I secure funding for growth – what happens next?’  

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Topics: Scale Up

5 Simple Tips On How To Promote Your Food And Drink Business Online

Posted by Darren Wingfield 06 November 2018 09:01 AM

Developing a food and drink business often starts out small scale with local connections. The first time you get a product on the shelves of a local business is a wonderful thing. Then the task from there is to build that into something much bigger, this is where the online world can come in really handy. Many of us know our own business but don’t have the skills or ideas to promote what we do online. It doesn’t have to be complicated. Here is our guide to 5 simple tips on how to promote your food and drink business online 

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Topics: Food and Drink Business Owner Business Start Up

Engaging an investor

Posted by Darren Wingfield 01 November 2018 12:35 PM

Great, so you’re looking to grow your business. You may have read our previous post on the importance of taking a step back and assessing your options. If not, take a look here.

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Topics: Scale Up

Looking for business growth investment – are you ready?

Posted by Darren Wingfield 25 October 2018 08:43 AM

Business owners looking for funding to finance their growth plans have probably heard the term ‘investor ready’ used a lot! Unsurprisingly, investor readiness can mean a number of different things depending on the investor.

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Topics: Scale Up

Embarking on your business growth journey? Take a step back!

Posted by Darren Wingfield 18 October 2018 09:50 AM

Growing businesses are vital to our economy. In the North East of England alone, we have over 142,000 private sector businesses contributing billions of pounds to the economy and enabling the employment of almost half a million people (Department for Business, Energy & Industrial Strategy). The growth of even a small percentage of these businesses would have an incredible effect on the sustainability of our region, creating a positive future for ourselves and generations to come.

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Topics: Scale Up

How To Drive Revenues For Your E-Commerce Business This Year

Posted by Darren Wingfield 01 June 2018 06:36 AM

Driving revenue for your e-commerce business is a target for many in 2018. With the current woes on the High Street spreading, e-commerce is set to take up the slack and provide consumers with a way to get what they need from retailers as easily as possible, 24 hours a day. With this in mind, here are the beat ways to drive revenues for your e-commerce business today

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Topics: E-Commerce Business Owner

All You Need To Know About A Hosted E-Commerce Website

Posted by Darren Wingfield 29 May 2018 11:42 AM

When building an e-commerce website, there are a number of considerations to make. At the top of the list is the decision whether to build your own site or use the tools already available through hosted sites. These sites are structured to make things as easy as possible for the business owner that is new to all of this, but how do they stack up against starting from scratch? Here is our guide on all you need to know about a hosted e-commerce website 

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Topics: E-Commerce Business Owner